This course examines the function of digital media in marketing. The role of digital media in identifying, anticipating, and satisfying consumer needs and wants is explored. The internet impacts the way organizations communicate, conduct research, promote themselves, price, and distribute their products. These effects, as well as others, will be explored while taking into consideration legal and ethical implications.
Prerequisites
What you will learn
- Fundamentals of Web design
Search Engine Optimization (SEO)
Paid Search Marketing
Email Marketing
Social Media
Mobile Marketing
Online Reputation Management
Display Advertising
Digital Marketing Foundations
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 70133 |
September 8, 2026 to December 17, 2026 |
Lecture | VCC Broadway Building A | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
Contact us
If you have any questions, please email at [email protected].
Additional information
Methods of assessment may include a challenge exam, submission of a product or portfolio for review, or a practical demonstration. Please contact the Department for details.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.