Digital Marketing Technology
Overview
Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
| Tuition | $13,912 |
|---|---|
| Credential | Diploma |
| Length | 2 years |
| Hours | Full-time |
| Delivery | Class-based and Online |
| Campus | Downtown |
| Start Dates |
| Tuition | $41,402 |
|---|---|
| Credential | Diploma |
| Length | 2 years |
| Hours | Full-time |
| Delivery | Class-based and Online |
| Campus | Downtown |
| Start Dates | |
| PGWP | International graduates may be eligible for the Post-Graduation Work Permit. |
What to expect
What you will learn
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide digital marketing solutions that meet the needs of a business
- Develop an integrated marketing plan that combines online and offline channels
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analytics to support marketing decision making across digital and physical channels
- Identify the unique opportunities and considerations that arise when working with Indigenous communities
- Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
- Determine effective digital marketing and e-commerce strategies
Program Duration and Maximum Time for Completion
The program will have four academic terms and must be completed within five years from the date the student began studies in the first term of the program.
Admission Requirement
Program-specific
- Grade 12 graduation, or equivalent
- English Studies 12 with a minimum ‘C+’ grade or equivalent
- Foundations of Math 11 with a minimum ‘C+’ grade or equivalent
Missing prerequisites? Learn more about VCC's tuition-free academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
Recommended Characteristics
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs
- Ability to work well with others on a diverse team environment
Program Availability
Winter 2027 |
|
|---|---|
| Program Start Date | Jan 2027 |
| Status | Closed |
| Application opens | February 1, 2026 |
| Application Deadline | |
Not currently available.
Courses
Classes are typically scheduled any day from Monday to Saturday, any time between 9 a.m. and 8 p.m. Each class is three hours long, once per week. Students usually have 1 or 2 classes per day. See individual course schedules for details.
International students
Classes may be scheduled during the daytime, as well as evenings or weekends. Students will receive their schedules before classes begin.
Digital Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| MGMT 1004 | Business Communication | 3 |
| MGMT 1021 | Computer Applications for Management | 3 |
| MGMT 1006 | Fundamentals of Marketing | 3 |
| MGMT 1011 | Information Technology Management | 3 |
| MGMT 1003 | Principles of Management | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2008 | International E-Commerce | 3 |
| MKTG 1024 | Customer Relationship Management | 3 |
| MKTG 1034 | Introduction to Digital Marketing | 3 |
| MKTG 1044 | Marketing Math | 3 |
| MKTG 2009 | Marketing Communication for the Web | 3 |
| Credits | 15 | |
| Second Year | ||
| Term One | ||
| MGMT 2006 | Business Analysis and Systems Design | 3 |
| MKTG 2004 | Professional Selling | 3 |
| MKTG 2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MKTG 2077 | Data Analytics and Visualization for Marketing | 3 |
| MKTG 2078 | Digital Advertising | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2005 | Marketing Automation | 3 |
| MGMT 1012 | Indigenous Business in Canada | 3 |
| MKTG 2069 | Law and Ethics for Marketing | 3 |
| MKTG 2068 | Managing Digital Projects | 3 |
| MKTG 2099 | Digital Marketing Technology Capstone | 3 |
| Credits | 15 | |
| Total Credits | 60 | |
This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Fees and Costs
| Application fee | $36 | |
|---|---|---|
| Tuition / Year | $13,912 |
Year 1 - $6,956 Year 2 - $6,956 |
| Student union | $290 | |
| College initiative | $181 | |
| Campus resource | $279 | |
| Medical & Dental | $570 | Provided by Student Union |
| U-Pass | $751 | Discounted, unlimited transit pass. Learn more. |
| Graduation | $45 | |
| Total | $16,061 |
* Fees are approximate and subject to change with the approval of VCC's Board of Governors. Students are required to pay any applicable fee increases. Application and assessment fees are non-refundable. Tuition fees include a non-refundable deposit ($300 or $500, depending on program).
Fees listed are for domestic students. For international programs, visit VCC International.
Any refunds are issued according to VCC's refund policy.
Need help with tuition?
Explore your options for scholarships, grants, bursaries, and loans.
Technical requirement
Tuition deposits are payable usually within three weeks after a Letter of Offer is issued.
| Tuition deposit | $11,500 | $10,000 non-refundable |
|---|---|---|
| Application fee | $145 | |
| Tuition | $41,402 | |
| Student union | $290 | |
| College initiative | $190 | |
| Campus resource | $279 | |
| Medical & Dental | $570 | Provided by Student Union |
| U-Pass | $751 | Discounted, unlimited transit pass. Learn more. |
| Graduation | $45 | |
| Total | $43,954 |
Books & Supplies
Textbooks or other supplies may be required for this program. Visit the VCC Bookstore for more information.
* Fees are approximate and subject to change with the approval of VCC's Board of Governors. Students are required to pay any applicable fee increases. Application and assessment fees are non-refundable. Tuition fees include a non-refundable deposit ($300 or $500, depending on program).
Fees listed are for domestic students. For international programs, visit VCC International.
Any refunds are issued according to VCC's refund policy.
Need help with tuition?
Explore your options for scholarships, grants, bursaries, and loans.
Technical requirement
How to Apply
Ready to apply?
Online
You will be directed to EducationPlannerBC.
Fill out a PDF form and mail to:
VCC Registrar's Office
1155 East Broadway
Vancouver, B.C., V5T 4V5
Contact us
Advising services
Phone: 604.871.7000, option 2
Email: studentservice@vcc.ca
Advising services for International students
Do you have any questions?