Digital Marketing Technology
Overview
Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
Not accepting applications at this time. To receive updates about future program offerings, please complete the inquiry form for Upcoming New Programs.
| Credential | Diploma |
|---|---|
| Length | 2 years |
| Hours | Full-time |
| Delivery | Class-based and Online |
| Campus | Downtown |
| Program status | Suspended |
| Credential | Diploma |
|---|---|
| Length | 2 years |
| Hours | Full-time |
| Delivery | Class-based and Online |
| Campus | Downtown |
| PGWP | International graduates may be eligible for the Post-Graduation Work Permit. |
| Program status | Closed |
What to expect
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.
Students will work with actual data sets to simulate solving business problems.
What you will learn
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide digital marketing solutions that meet the needs of a business
- Develop an integrated marketing plan that combines online and offline channels
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analytics to support marketing decision making across digital and physical channels
- Identify the unique opportunities and considerations that arise when working with Indigenous communities
- Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
- Determine effective digital marketing and e-commerce strategies
Program duration and maximum time for completion
The program will have four academic terms and must be completed within five years from the date the student began studies in the first term of the program.
Admission requirements
Program-specific
- Grade 12 graduation, or equivalent
- English Studies 12 with a minimum ‘C+’ grade or equivalent
- Foundations of Math 11 with a minimum ‘C+’ grade or equivalent
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
Recommended considerations
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs
- Ability to work well with others on a diverse team environment
Program availability
Not currently available.
Not currently available.
Courses
Classes are typically scheduled any day from Monday to Saturday, any time between 9 a.m. and 8 p.m. See individual course schedules for details.Digital Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| MGMT 1004 | Business Communication | 3 |
| MGMT 1021 | Computer Applications for Management | 3 |
| MGMT 1006 | Fundamentals of Marketing | 3 |
| MGMT 1011 | Information Technology Management | 3 |
| MGMT 1003 | Principles of Management | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2008 | International E-Commerce | 3 |
| MKTG 1024 | Customer Relationship Management | 3 |
| MKTG 1034 | Introduction to Digital Marketing | 3 |
| MKTG 1044 | Marketing Math | 3 |
| MKTG 2009 | Marketing Communication for the Web | 3 |
| Credits | 15 | |
| Second Year | ||
| Term One | ||
| MGMT 2006 | Business Analysis and Systems Design | 3 |
| MKTG 2004 | Professional Selling | 3 |
| MKTG 2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MKTG 2077 | Data Analytics and Visualization for Marketing | 3 |
| MKTG 2078 | Digital Advertising | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2005 | Marketing Automation | 3 |
| MGMT 1012 | Indigenous Business in Canada | 3 |
| MKTG 2069 | Law and Ethics for Marketing | 3 |
| MKTG 2068 | Managing Digital Projects | 3 |
| MKTG 2099 | Digital Marketing Technology Capstone | 3 |
| Credits | 15 | |
| Total Credits | 60 | |
This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
How to apply
Ready to apply?
Online
You will be directed to EducationPlannerBC.
Fill out a PDF form and mail to:
VCC Registrar's Office
1155 East Broadway
Vancouver, B.C., V5T 4V5
International students
Apply to VCC international programs online. Check the availability status for your desired program and intake before applying.
Contact us
Advising services
Phone: 604.871.7000, option 2
Email: [email protected]
Advising services for International students
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